Tumi Luggage – A Prestige Brand Of Luggage

Ultra luxury small ship operator Seabourn Cruise Line and Tumi, the prestige brand of American luggage and accessories, have announced a new marketing partnership that combines two potent icons of high style in travel. The alliance promises to deliver superior value to the audience of discerning, affluent travelers the two companies share.

As an initial manifestation of the relationship, later this year Seabourn will begin providing fashionable and functional document portfolios and luggage tags designed and manufactured by Tumi for guests on its three intimate, all-suite Yachts of Seabourn.

The custom designed travel accessories, which are manufactured exclusively for Seabourn guests, are crafted in Tumi’s patented Fusion Z nylon fabric accented with fine leather details, to ensure a lifetime of stylish, durable use. Embossed with the Seabourn shield insignia and the distinctive Tumi hallmark, they are sure to draw admiring glances from knowledgeable travelers.

In the near future, the two companies plan to launch further exclusive strategic marketing initiatives that will add value for Tumi’s customers and Seabourn’s past guests with savings certificates, joint sweepstakes and value-added gifts and awards.

Beginning with their breakthrough garment bag in the 80s, Tumi has created a unique combination of substance and style that is the epitome of smart, casual elegance, according to Richard Meadows, Seabourn’s senior vice president of sales and marketing. They also believe in constantly making the best better, and that makes them a great match for Seabourn, he continued.

Chad Mellen, Tumi’s vice president of marketing, noted that our joint consumer, the affluent traveler, is constantly seeking to experience new adventures and discoveries. Seabourn provides these experiences in an atmosphere of sophistication and ease, which is the sense we strive to deliver with each of our products.

In addition to the portfolios and luggage tags, Tumi will be providing a limited supply of its luggage to each of The Yachts of Seabourn, for use as complimentary loaners for guests who have utilized the line’s exclusive Personal Valet luggage shipping service, should it become necessary. The guests can use the Tumi luggage for their homeward journey free of charge and then return the bag to Seabourn.

Seabourn will join the select group of exclusive distributors of Tumi products when they become available at the online Seabourn Boutique. The companies will also share hyperlinks from each other’s websites.

Seabourn’s association with Tumi is another of the line’s Signature Delights, a continuing series of enhancements and alliances adding elegance and value for guests aboard the 208-guest Seabourn Pride, Seabourn Spirit and Seabourn Legend. Tumi joins other prestige brands including Heidsieck French champagne, Bose Wave audio systems, Molton Brown beauty and wellbeing products and designer soaps by Chanel, Bijan, Hermès and Bronnley. In addition, the line features signature cuisine designed for The Yachts of Seabourn by celebrity chef Charlie Palmer.

About The Author:

Rosemary Smith is a successful author and regular contributor to http://www.luggage-n-tote-bags.com. Traveling is easier with quality luggage, suitcases, garment bags, totes & travel bags.